Category Archives: New Media Agency
Internet Marketing
Internet marketing is about to go through a seismic shift where the boundaries between media and content are blurring rapidly. An excellent example of the principle can be seen here: http://linkstorms.com/clientresults/liveexamples/pontiac/ Rollover the banner ad on the RHS of the … Continue reading
Filed under Agency, Digital, Internet marketing, New Media Agency
customer journey – online strategy model
Online strategy models are by definition always in development…and they always have been. Fourteen years ago, online strategy models were about persuading clients (and other agencies) that there was any role for digital activity. Today they are more about finding … Continue reading
Filed under Agency, Digital, Leeds, New Media Agency, Uncategorized
online effectiveness meets online PR
I just came back from speaking at and sitting through the IAB engage conference in Manchester. Microsoft IE gaff Highlights included a senior guy from Microsoft Advertising failing to understand the meaning of ‘IE8′, apparently ‘that’s a different department’….fair enough … Continue reading
Filed under Agency, Digital, Leeds, New Media Agency, Online PR, Uncategorized
Welcome to Paul Mallett’s blog
Paul Mallett is Managing Partner of Swamp. He has worked in the digital industry since 1995 starting as a 3d animator, then web designer, then Creative Director before developing into strategy and planning. His client list includes Umbro, Heinx, GSK, John West, amongst … Continue reading
Filed under Agency, Brahm, Digital, Leeds, New Media Agency, Uncategorized
