Online strategy models are by definition always in development…and they always have been. Fourteen years ago, online strategy models were about persuading clients (and other agencies) that there was any role for digital activity.
Today they are more about finding the correct role for digital as part of integrated communications strategies. And the easiest ones, where [...]
Entries Tagged as ‘Leeds’
July 29, 2008
customer journey – online strategy model
July 25, 2008
online effectiveness meets online PR
I just came back from speaking at and sitting through the IAB engage conference in Manchester.
Microsoft IE gaff
Highlights included a senior guy from Microsoft Advertising failing to understand the meaning of ‘IE8′, apparently ‘that’s a different department’….fair enough (not)
IAB online effectiveness
There was a great presentation from the IAB about the effectiveness of online and TV working [...]
July 18, 2008
Welcome to Paul Mallett’s blog
Paul Mallett is Managing Partner of Swamp. He has worked in the digital industry since 1995 starting as a 3d animator, then web designer, then Creative Director before developing into strategy and planning.
His client list includes Umbro, Heinx, GSK, John West, amongst others.
He previously worked at Synergy, Brand New Media, and Swamp before selling the company to Brahm
He [...]
