everyone is anonymous
everything is live
everything is open – all the time
everything is interactive
everything is extendable
nothing exists in isolation – realtive position is hard to control
it is always evolving
it is everything – it is nothing (but a set of tools)
50% escapist, 50% more real than ever
the old world has no special power
the internet has a long [...]
Entries Tagged as ‘Internet marketing’
January 5, 2009
The Rules of Online Strategy
July 31, 2008
Internet Marketing
Internet marketing is about to go through a seismic shift where the boundaries between media and content are blurring rapidly.
An excellent example of the principle can be seen here:
http://linkstorms.com/clientresults/liveexamples/pontiac/
Rollover the banner ad on the RHS of the page.
This banner removes the need for 3 clicks on the equivalent website?!
This principle raises significant questions of how [...]
