Encryption Wheel at Bletchley Park, originally uploaded by juic3boy.
I recently went on a visit to Bletchley Park after a new business meeting in Milton Keynes.
Now, I’ve read a lot about Enigma, Turing et al, probably the best being Neil Stephensons Cryptonomicon. The prequel to his Baroque Trilogy – a fanatstic read.
There’s some obvious things to [...]
Entries Tagged as ‘Digital’
September 26, 2009
Bletchley Park – a moment in time perfectly preserved
July 31, 2008
Internet Marketing
Internet marketing is about to go through a seismic shift where the boundaries between media and content are blurring rapidly.
An excellent example of the principle can be seen here:
http://linkstorms.com/clientresults/liveexamples/pontiac/
Rollover the banner ad on the RHS of the page.
This banner removes the need for 3 clicks on the equivalent website?!
This principle raises significant questions of how [...]
July 29, 2008
landing page design
Oh the irony.
The landing page for this book:
Can be found here:
http://www.sherpastore.com/product.php?ID=363
Just try and find the call to action
July 29, 2008
customer journey – online strategy model
Online strategy models are by definition always in development…and they always have been. Fourteen years ago, online strategy models were about persuading clients (and other agencies) that there was any role for digital activity.
Today they are more about finding the correct role for digital as part of integrated communications strategies. And the easiest ones, where [...]
July 25, 2008
online effectiveness meets online PR
I just came back from speaking at and sitting through the IAB engage conference in Manchester.
Microsoft IE gaff
Highlights included a senior guy from Microsoft Advertising failing to understand the meaning of ‘IE8′, apparently ‘that’s a different department’….fair enough (not)
IAB online effectiveness
There was a great presentation from the IAB about the effectiveness of online and TV working [...]
July 23, 2008
Computer games bring out kids creative side
As if any further evidence was needed than this video showing the creatvitiy and attention to detail inspired by computer games. This kid was inspired to create a full Halo outfit with weapons
If you don’t know what Halo is then there is really no hope for you!
more about “Halo Kid- The New Star Wars Kid? Video“, [...]
July 18, 2008
Welcome to Paul Mallett’s blog
Paul Mallett is Managing Partner of Swamp. He has worked in the digital industry since 1995 starting as a 3d animator, then web designer, then Creative Director before developing into strategy and planning.
His client list includes Umbro, Heinx, GSK, John West, amongst others.
He previously worked at Synergy, Brand New Media, and Swamp before selling the company to Brahm
He [...]
