Category Archives: Digital
Bletchley Park – a moment in time perfectly preserved
Encryption Wheel at Bletchley Park, originally uploaded by juic3boy. I recently went on a visit to Bletchley Park after a new business meeting in Milton Keynes. Now, I’ve read a lot about Enigma, Turing et al, probably the best being … Continue reading
Filed under Digital
Internet Marketing
Internet marketing is about to go through a seismic shift where the boundaries between media and content are blurring rapidly. An excellent example of the principle can be seen here: http://linkstorms.com/clientresults/liveexamples/pontiac/ Rollover the banner ad on the RHS of the … Continue reading
Filed under Agency, Digital, Internet marketing, New Media Agency
landing page design
Oh the irony. The landing page for this book: Can be found here: http://www.sherpastore.com/product.php?ID=363 Just try and find the call to action
customer journey – online strategy model
Online strategy models are by definition always in development…and they always have been. Fourteen years ago, online strategy models were about persuading clients (and other agencies) that there was any role for digital activity. Today they are more about finding … Continue reading
Filed under Agency, Digital, Leeds, New Media Agency, Uncategorized
online effectiveness meets online PR
I just came back from speaking at and sitting through the IAB engage conference in Manchester. Microsoft IE gaff Highlights included a senior guy from Microsoft Advertising failing to understand the meaning of ‘IE8′, apparently ‘that’s a different department’….fair enough … Continue reading
Filed under Agency, Digital, Leeds, New Media Agency, Online PR, Uncategorized
Computer games bring out kids creative side
As if any further evidence was needed than this video showing the creatvitiy and attention to detail inspired by computer games. This kid was inspired to create a full Halo outfit with weapons If you don’t know what Halo is … Continue reading
Filed under Digital, Uncategorized
Welcome to Paul Mallett’s blog
Paul Mallett is Managing Partner of Swamp. He has worked in the digital industry since 1995 starting as a 3d animator, then web designer, then Creative Director before developing into strategy and planning. His client list includes Umbro, Heinx, GSK, John West, amongst … Continue reading
Filed under Agency, Brahm, Digital, Leeds, New Media Agency, Uncategorized
