January 5, 2009...9:56 pm

The Rules of Online Strategy

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everyone is anonymous 

everything is live 

everything is open – all the time 

everything is interactive  

everything is extendable 

nothing exists in isolation – realtive position is hard to control 

it is always evolving 

it is everything – it is nothing (but a set of tools) 

50% escapist, 50% more real than ever 

the old world has no special power 

the internet has a long memory 

as soon as you have worked out the rules - all the rules will change

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