Internet marketing is about to go through a seismic shift where the boundaries between media and content are blurring rapidly.
An excellent example of the principle can be seen here:
http://linkstorms.com/clientresults/liveexamples/pontiac/
Rollover the banner ad on the RHS of the page.
This banner removes the need for 3 clicks on the equivalent website?!
This principle raises significant questions of how [...]
