Internet marketing is about to go through a seismic shift where the boundaries between media and content are blurring rapidly.
An excellent example of the principle can be seen here:
http://linkstorms.com/clientresults/liveexamples/pontiac/
Rollover the banner ad on the RHS of the page.
This banner removes the need for 3 clicks on the equivalent website?!
This principle raises significant questions of how [...]
Oh the irony.
The landing page for this book:
Can be found here:
http://www.sherpastore.com/product.php?ID=363
Just try and find the call to action
Online strategy models are by definition always in development…and they always have been. Fourteen years ago, online strategy models were about persuading clients (and other agencies) that there was any role for digital activity.
Today they are more about finding the correct role for digital as part of integrated communications strategies. And the easiest ones, where [...]
I just came back from speaking at and sitting through the IAB engage conference in Manchester.
Microsoft IE gaff
Highlights included a senior guy from Microsoft Advertising failing to understand the meaning of ‘IE8′, apparently ‘that’s a different department’….fair enough (not)
IAB online effectiveness
There was a great presentation from the IAB about the effectiveness of online and TV working [...]
As if any further evidence was needed than this video showing the creatvitiy and attention to detail inspired by computer games. This kid was inspired to create a full Halo outfit with weapons
If you don’t know what Halo is then there is really no hope for you!
more about “Halo Kid- The New Star Wars Kid? Video“, [...]
Paul Mallett is Managing Partner of Swamp. He has worked in the digital industry since 1995 starting as a 3d animator, then web designer, then Creative Director before developing into strategy and planning.
His client list includes Umbro, Heinx, GSK, John West, amongst others.
He previously worked at Synergy, Brand New Media, and Swamp before selling the company to Brahm
He [...]
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